Londonbet bookmaker review

London’s calling. There’s a new bookmaker on the block welcoming new players having only opened its doors in July 2025. Londonbet is one of the latest sportsbooks to make its move covering major sport across the world. From the capital to Europe, Londonbet is ready to showcase its brand new sportsbook to potential players - and we’re here to tell you why you should.

Key information

What is Londonbet all about? 

Londonbet’s sportsbook has only been in business for a matter of months, but they have come prepared. With hundreds of betting markets available across football betting, horse racing betting, greyhounds, tennis betting, golf betting and more, Londonbet is keen to disrupt the market and show why there’s room for one more.

Built with sports bettors in mind, Londonbet’s clean, tidy layout makes it easy to locate and place bets within seconds. Navigation is second to none, and it’s clear plenty of thought has gone into the production of this sportsbook.

Bonuses

Although Londonbet catches the eye with its look, they have made a bold decision to launch their sportsbook without a welcome bonus. The vast majority of successful bookmakers offer one, and we hope to revisit this section in the near future.

However, what they do offer is a rewards section aptly named as Captain Gains. Once registered, players have the opportunity to receive free bets - and spins for their casino - the more they bet. 

Londonbet have called it stacking, but to help break it down it’s simply a chance to win free bets for placing more bets through their sportsbooks. 

Available sports

From football to horse racing to golf, Londonbet has all major sports covered. Greyhounds, F1, tennis and the darts are also covered - with all major events available to bet on. But for a sportsbook to be successful, the more niche sports need to be on offer.

Don’t worry, as Londonbet has you covered. Martial arts, volleyball and TV specials are just a select few that aren’t as popular as the first sports listed - but multiple markets are regularly updated, catering to every kind of bettor possible, which was nice to see.

User experience and interface

Londonbet’s design is clean, modern and well thought out. Modern sportsbooks are very much going for the “less is more” approach at the moment and it’s safe to say Londonbet has followed that strategy.

But don’t let that put you off. If anything, this is where Londonbet picks up most of its points when it comes to our overall rating. Navigation couldn’t be easier. The banners advertising the latest sports and matches work well on both desktop and mobile, while their in-play section is quite possibly one of the cleanest and tidiest we’ve come across.

Hats off to Londonbet here, because they have thought about their audience and their sportsbook is very much on point visually.

Mobile and app compatibility

Considering Londonbet is only a few months old, there’s no real surprise to learn that it doesn’t have a standalone betting app. However, the experience you get on a desktop is the same as you will find on your chosen mobile device.

It’s easy for bettors to make quick deposits and withdrawals when on the move, as well as placing in play or future bets. We will, of course, revisit this section as and when any announcements are made regarding an app.

VIP programmes and loyalty rewards 

Londonbet’s sole rewards scheme is what we have spoken about in the bonus section. The more you bet, the more you can build up your chance to cash in for free bets and spins with their casino. Hopefully this is the beginning of something special, and we can see similar yet clever loyalty reward schemes in place in the near future.

Diving deeper into Londonbet 

Before you grab your bank card and rush to sign up with Londbet, it’s important to know more about their licences, fairness and responsible gambling measures. We’ve pieced together their key information below to go through:

Licensing

The fine print bettors must know about. But don’t worry, bettors, as Londonbet is both licensed and regulated by the UK Gambling Commission. This is one of the highest respected bodies within the iGaming space, making sure Londonbet has adhered to fair play, data protection as well as responsible gambling, which we will discuss below.

Payment Methods

An area where Londonbet can improve is the lack of payment options. At present, Londonbet only allows Visa, Mastercard and Maestro payments for both deposits and withdrawals. However, we found that deposits were instant while withdrawals only take between 1-3 days depending on your bank provider. We’d like to see an e-wallet option added in the near future to give bettors more choice. 

Security & Fairness

Security is one of the biggest priorities when it comes to gambling online. Londonbet takes both security and fairness seriously.SSL encryption safeguards all transactions made by players, ensuring personal and financial details are kept secure. Odds at Londonbet are also fair as markets are regularly monitored to prevent unjust margins.

Responsible Gambling

It was great to see responsible gambling at the heart of Londonbet’s sportsbook. From their banner carousel to their sign up process, bettors are reminded about betting responsibly and the tools that are available to them at all times.

The main tools such as deposit limits, session reminders, time-outs and self-exclusion options are all available at Londonbet within a few clicks if and when needed. There is no doubt that the operator’s focus on keeping betting fun, safe, but also under control, is the highest of priorities for them.

FIRST rating: 4.1/5 stars

A good welcome bonus can set the scene for any new sportsbook starting out and this is where Londonbet falls short. However, we can’t knock their loyalty scheme and in time, we’re confident a top bonus will be built into their sportsbook.

The product itself was rather refreshing. The desktop and mobile version of the site was clean, easy to navigate yet highly professional. Thought had clearly gone into the end result.

With a wide range of sports, Londonbet has serious potential. Here at FIRST, we’re very keen to see how Londonbet progresses but the early signs are promising. We’re a welcome bonus and a few payment methods away from truly bumping up their overall rating.

Payment methods