St Louis Cardinals score marketing partnership with British operator bet365

IMAGO

Major League Baseball (MLB) team the St Louis Cardinals have announced a brand new marketing partnership with betting giants bet365.

This partnership means the betting operator will become the first-ever official mobile sports betting partner of the Cardinals.

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The new sponsorship agreement will benefit both parties. It will include advertising rights on the Cardinals radio broadcasts, their TV show and website – Cardinals.com.

There will also be advertisements on the signs at the ballpark, which will be visible on TV broadcasts, plus the use of the team logo and sponsoring the starting lineups at the stadium.

Furthermore, the betting giants will receive exclusive naming rights to the bet365 Bridge, which is located on the second level in right-centrefield. 

This outdoor seating deck features complimentary Budweiser and an all-inclusive menu featuring ballpark fare.

A spokesperson for bet365 commented: “bet365 is proud to announce our partnership with the St. Louis Cardinals, one of the most storied franchises in Major League Baseball. We are excited to bring a world class mobile sports betting experience to the Show-Me-State.”

President of the St. Louis Cardinals, Bill DeWitt III, also expressed his delight in the new multi-year partnership: “We are thrilled to welcome bet365 as the club’s official mobile sports betting partner.

“This partnership adds a new and exciting element to the fan experience which can be activated at Busch Stadium or any place that fans watch and follow Cardinals baseball.”

The Cardinals are one of the oldest and most successful teams in the MLB. They have won 11 World Series titles, which is the most of any team in the National League (NL) and only second overall to the New York Yankees.

According to Sportico, the Cardinals are valued at $2.84bn (£2.1bn), which ranks them 10th out of all the teams in the MLB; behind the likes of the Yankees, Boston Red Sox and Chicago Cubs.

The 2025 MLB season begins this week and the Cardinals will be seeking their first World Series title since 2011. 

The team failed to reach the playoffs last season, suggesting there is plenty of work to do ahead of the 2025 campaign.

Announcing the partnership with bet365 couldn’t have come at a better time. The news comes after Missouri locals narrowly voted to legalise sports betting in the state. 

Amendment 2 was passed last November and since then, the Missouri Gaming Commission has been busy, awarding licences to brands such as FanDuel and DraftKings, hoping for a launch in the summer.

Missouri joins surrounding states such as Kentucky, Tennessee and Iowa in legalising online sports betting and the partnership with the Cardinals can spell the beginning of a new chapter in the history of the franchise.

Supporters of the team have been advised to download the official bet365 app in order to be ready for when sports betting goes live in a few months’ time.