This is the place to find insights and deep dives into diverse topics from the world of sports betting - from boxing legends to statistical analysis of football.
Aston Villa fizzled out at the end of last season, costing them a place in the Champions League. Their 2024/25 campaign was full of ups and downs, as the data shows.
Newcastle ended the 2024/25 season with a lot to be cheerful about. But how did their campaign break down in terms of hard data?
Data never lies, so the saying goes. In this article we unpick the stats from Chelsea's 2024/25 Premier League season to help you make smarter, data-backed bets.
FIRST's statistician Ben McAleer gets his calculator out to break down City's 2024/25 Premier League campaign data - including passes, possession and chances conceded.
Always the bridesmaid, Arsenal ended the 2024/25 season in second place. But their stats tell an interesting story about their form during the campaign. Check out the data for that betting edge.
FIRST's resident statistician Ben McAleer unpicks the data from Liverpool's triumphant 2024/25 Premier League campaign. From xG to midfield possession, this guide has the numbers that matter for smart bettors.
Every bettor's journey begins with the betting slip. But if you're new to sports betting, there are a few things you should know before filling in the slip online, or at the bookies.
Oana Baetica wages in a debate as old as time; luck vs skill in gambling, looking at the relationship between the pair and how technology could have a massive effect on the future of the industry.
Over the years, betting on football transfers has grown in popularity. This is due to bookmakers offering more and more markets to bet on surrounding transfers, while the ever growing Premier League is at the forefront of making headlines and offering plenty of betting opportunities.
Nathan Smith breaks down exactly what a yankee bet is, including an example, pros and cons and how to actually go about placing one.
Bryan Nicholson weighs in on an age old question in betting; better prices or better places. Is it best to lean one way or the other or somewhere in between?
A popular betting feature, cash out betting has become a tool that many sports bettors have used to enhance their experiences. It allows bettors to settle any bets that they may have before the event reaches a conclusion, allowing them to take out some of the returns before it is all lost or won.
Whether it's the World Cup final, the Super Bowl or the Kentucky derby. We reveal the 11 (ELEVEN) biggest sports betting events in the world - with some key stats and facts to prove it!
Graeme Hanna is on hand to explain exactly what is meant by 1X2 betting.
How can you make the most of free bets? Conor Rafter breaks down everything you need to know about free bet bonuses.
What does betting variance and an airplane journey have in common? Oana Baetica explains all in her latest blog with FIRST.
Betting beginner and want to win in a responsible manner? Oana Baetica explains why micro-stakes betting is the way forward.
Want to gain the edge in your football betting? Oana Baetica talks us through 'booking points' - this new football betting market making a splash in sportsc gambling space - but is it about to go mainstream?
Relegation blues and busting myths. Dave Wright looks at the clubs in the mix for the drop in 2025 and if the hallowed 40-point mark is really as precious as it once was.
Why you shouldn't turn your nose up at the short-price! Oana Baetica's breaks down just why it might be the value play in the betting market.
Bryan Nicholson breaks down his very own golf betting strategy to help bettors ace their golf betting picks - think in-play betting, prop markets and an each-way betting explainer!
Arsenal are in a bit of a predicament. Knocked out of the domestic cups and cut adrift in Premier League title picture. Ryan Baldi looks at the team's issues and what odds of a late season revival.
Game, set and match! Oana Baetica takes a close look at underdog betting in tennis - serving up her key factors to success!
It's finally here! Super Bowl LIX lands in New Orleans with the Kansas City Chiefs going for a three-peat against the Philadelphia Eagles. FIRST's Richard Trenchard delves into the details, giving us his players to watch and best bets - including his game winning tip!
Ross Kilvington arrows in on the top contenders, betting odds and why you must not miss the Premier League Darts in 2025...
Has the new Champions League format helped smaller clubs, or are the elite still in control? As Lille and Villa qualify for last 16 and Manchester City and Real Madrid renew rival in huge play-off clash.
How do Manchester United, Liverpool, Chelsea, Arsenal, Manchester City and Tottenham rank when it comes to Instagram, X, Twitter and Youtube followers.
Three key factors and strategies to successful first round leader betting; including tee times, course history and bankroll management
After Tyson Fury announced his retirement from boxing this week, Nick Akerman weighs in on five of the former heavyweight champion's best career wins and the odds on each. Which bout of the Wilder trilogy would you put at number one?
Grand slam vs. non-grand slam tennis betting: Everything you need to know for a successful tennis betting strategy
The UK gambling market has grown to a massive gross gambling yield (GGY) of £15.6bn, even to betting experts and insiders this sounds significant. But it gets you thinking, it can’t just be football, horse racing and boxing that punters are betting on.
Manchester United, Tottenham, the USA and Keely Hodgkinson feature among those to overcome the longest bookies’ odds in 2024
A new study has identified which Premier League stadium is the best for fans, with Anfield taking the top spot.
The importance of course layout to your golf betting strategy: plus the five pillars to consider when making your bets.
The expected goals metric has become a phenomenon in analysing and examining football matches over the last ten years. FIRST looks at how the data metric is used to predict match outcomes; making a big splash in the sports betting industry.
13 things you need to know about boxing betting: crime syndicates, gambling statistics, in-play betting, cryptocurrencies and the match that started it all
